Late last year, I caught a video on my Facebook feed called Simon Sinek on Millennials in the Workplace. I rarely click video links because I tend to browse social media when I am around other people and the audio can be distracting and frankly I just prefer to read and add my own audio track. But, this video was posted by someone I respect and so I clicked.
Over the course of 15 minutes I listened as Mr. Sinek shared his point of view on the 75 million individuals born after 1984, including stating that they were troubled and hard to manage, mostly due to bad parenting and technology. It was interesting and thought-provoking; I recommend you watch it. But my biggest take away was not some new enlightenment around Millennials, it was something much simpler.
I decided I wouldn’t want to have a beer with Simon.
As someone who enjoys both interesting people and ideas that’s weird, right? There was a smart, articulate person — someone who I was certain could get an audience with nearly anyone and whose videos have generated millions of views — and my first thought was that I would turn down the chance to sit down with him one-on-one. To be honest it made me feel a bit awkward, but I couldn’t get past the fact that while I liked his ideas I didn’t much like his attitude. Listening to his words and watching his mannerism I came away thinking that he was the kind of person who thought he had everything figured out. And, frankly, I prefer to talk with people who believe they are still learning.
And that’s why I was bemused when, a few months later, I found myself on treadmill watching TED videos and there he was again. This time his name was attached to a talk called How great leaders inspire action and faced with three words that I love (leader, inspire and action) I clicked. I may not want to chat with the guy, I reasoned, but that was no reason to say no to good content.
I’m glad I clicked.
At the center of his talk was the idea that “people don’t buy what you do, they buy why you do it.” In his version of the golden circle you start with a clear why, and then the how and what follow authentically and lead to great results. I loved it and immediately started articulating the importance of why with my team. As an idea, it fit nicely into my mental model of leadership and eventually I found the time to listen to Start with Why, the 2009 book he wrote around this idea. Perhaps not surprisingly, as I’ve listened to the book I found myself wondering, “What’s my why?”
(Note: It’s harder than you might imagine to answer that question without sounding like a self-important blowhard.)
But I managed to push that feeling aside and I’ve decided that my why is simple. I believe in the unique human possibility to grow and — through that growth — create something of value. I see it as my “why” to seek out and support that opportunity for growth in every aspect of my life. Nothing is more exciting for me that finding someone (myself included!) at a growth cross-roads and being able to give them a nudge of support to make it to the next level. Talking to someone days or even years later and hearing their growth story can put a smile on my face for hours — finding out that something I did helped them get there can last for days. My why comes through authentically in every part of my what — my fervor for academics, my approach to marriage and mothering, my non-linear career, my blog and my love of mentoring. I regularly get asked why I’m not a teacher; I answer that I teach every day, anyone who is willing to learn.
It may be one of my life’s ultimate ironies that someone who struck me as having nothing to learn gave me a framework to articulate my why — a why framed in the power of growth. But, I think it just reinforces the fact there is something to be learned from everyone and every situation if you can get past one small challenge.
You have to be willing to click the link — and listen long enough to hear it.